The Importance Of The Researching Process And The...

Answers Importance of the researching process is to achieve a good business by researching anything related to the marketing plan such as; purchasing habits, choosing suitable slogans, advertising recall, and product packaging designs, which are the most important attractive factor for the consumers. But researching everything, particularly with a small business budget is too hard in achieving goals, so what is known as a research brief don’t satisfy all researcher approximate needs. This helps researchers focus their attention on a specific research purpose and understand objectives. For example, if you want to know why people are not buying your product, the researchers know to target consumers who buy competitive products and ask whether they considered your products. (shukla, 2006) There are 3 types of marketing research problem, first one is the exploratory research it is used in cases where the marketer has no idea about the research problem due to lack of proper information. For example, a marketer has heard about social media marketing techniques which are employed by their competitors with great success but he is not familiar with using these for his products/services. Second descriptive research is used to explain, monitor and test hypotheses created by marketers in order to help them find accurate answers. Third Causal research, the marketer tries to understand the effects of manipulating independent variable on other dependent variable and also to find causeShow MoreRelatedKudler Fine Foods Marketing Research1284 Words   |  6 PagesKudler Fine Foods Marketing Research Kudler Fine Foods Marketing Research Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. 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